Keeping up with the online marketing industry can be difficult at times. Nevertheless, reading at least one hour every day and engaging with other people in the industry is part of the lifelong education of any great marketer.
The people we learn from have the biggest influence on who we become and on how we work. We want to learn from people who have unique insights and exclusive information resources to test things we might not be able to.
Knowing who to follow and learn from can be challenging, especially if you are just starting out in online marketing. Your learnings can make or break your marketing results, and, in the long run, your marketing career.
There are a lot of marketing gurus and ninjas who post content without value, wasting our time, or even worse, giving us bad advice. They blog about marketing techniques they don’t really use or understand. Some of those people never even worked in the marketing area before becoming bloggers! Let’s stay away from those.
All the 15 experts mentioned below have real work experience in the industry. They all post actionable tips and tricks so there’s a lot of value in their tweets. Currently working as a Marketing Specialist at Appointfix, a product by Mobiversal, and having worked in the online marketing industry for over a decade, I can honestly say these are the people that I’ve learned the most from.
Luke is a Product Director at Google. He founded two companies, one was acquired by Google and one by Twitter. He previously worked at the NCSA, eBay, and Yahoo!. Luke is the author of three popular Web design books: Mobile First, Web Form Design & Site-Seeing: A Visual Approach to Web Usability.
Krista is amazing! She worked at Google for almost a decade and was the Product Manager and Evangelist of Google Analytics. After that, she was the Vice President – Product Marketing & Growth at Quantcast. Now she owns a Digital Analytics consultancy agency called KS Digital.
3. Peep Laja
Peep is one of my favorite people to follow in the industry. He is the owner of CXL Agency, CXL institute, Copytesting, and Adeft. His tweets are focused on conversion optimization and user experience and they’re very insightful. But the biggest reason why I love learning from Peep is his mindset, drive, and attitude. Extremely ambitious guy!
4. Aleyda Solis
Aleyda is one of the most influential women in the SEO industry. She is an SEO Consultant, Author & Speaker. She’s very active on social media channels, but also hosts podcasts and interviews.
Craig is a User Experience master with a wealth of experience gained working with high street retailers and leading brands. He tweets about CRO, Usability, Split Testing, Lean, Agile, UX, and Web Analytics.
6. Simo Ahava
Simo is the leading expert in Google Tag Manager and Analytics. If you are a technical marketer with coding skills, Simo is the one to follow. He’s been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, and a partner and co-founder at 8-bit-sheep. He tweets about all things Google Analytics and Google Tag Manager development.
7. Talia Wolf
Talia is a conversion optimization specialist and speaker. She tweets about conversion optimization tutorials, growth tactics, research, case studies, and her favorite resources.
8. Nir Eyal
Nir is the bestselling author of “Hooked” and “Indistractable”. He posts interesting stuff about user experience, behavioral economics, and a dash of neuroscience.
Andy is one of the Top 10 Online Marketing Experts featured on Forbes. He is the co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago. He has written hundreds of articles on content strategy, search engine optimization, social media, and Analytics.
10. Roger Dooley
Roger is the author of Friction & Brainfluence, he’s a speaker and a Forbes contributor and writes about neuromarketing on his blog. His posts on Twitter about UX and neuroscience are amazing!
11. Alex Birkett
Alex is Senior Growth Marketing Manager at Hubspot, and he used to be a Growth Marketing Manager at ConversionXL. He tweets great insights and opinions on various Online Marketing topics.
12. Cyrus Shepard
Cyrus worked as Lead SEO for Moz. Today he runs his own SEO company and he’s very active on Twitter where he teaches and advises people on SEO related matters.
13. Kevin Indig
Kevin is the VP of SEO & Content at G2 and mentors startups at German Accelerator. Ex-Atlassian / DailyMotion / SearchMetrics. He tweets about getting quality traffic.
14. Joe Martinez
Joe is the PPC Director at ClixMarketing. He’s a writer and speaker for SearchEngineLand, MarketingLand, WordStream, SMExaminer, SMX, HeroConf, Quora, Semrush, Pubcon, and PaidMediaPros. He tweets about PPC Advertising and SEM.
15. Chris Mercer
Chris is a top contributor and speaker at various analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Social Media Examiner, and more.
Bonus: Nielsen Norman Group
I had to mention this one, even though they are a team and not just one person, they always post fantastic content. Their tweets about user experience, research, and psychology are pure gold.
If you’re wondering why Twitter, the answer is simple: That’s where the online marketing experts post more often. Twitter has always been the most popular channel for online marketing networking. Linkedin is slowly catching up though.